Robert Bienaimé, visionary perfumer.

When he created his eponymous brand in 1935, Robert Bienaimé was already a perfumer recognized by his peers for his innate talent and undeniable know-how. A chemist by trade, he was to prove himself one of the most gifted noses of his generation.

It was his meeting in 1909 with Paul Parquet, Master Perfumer, that gave him his vocation. As head of the Houbigant House, Paul Parquet introduced him to the art of perfume and opened the doors to a world he would never leave. Both an artist and a technician, Robert Bienaimé will never stop innovating and enriching the olfactory repertoire of the House of Houbigant with new scents such as Quelques Fleurs, the first true multi-floral bouquet ever created.

When Paul Parquet died in 1916, Robert Bienaimé took over the reins of the Parfumerie Houbigant where he oversaw the creation of new perfumes until 1930. Very involved in the profession, Robert Bienaimé was president of the Syndicat National de la Parfumerie on several occasions between 1923 and 1942. This contemporary of the great names in perfumery was also an expert in cosmetology and developed promising cream formulas. Eager to create his own House, the brand Bienaimé was born in 1935. In his first year, Robert Bienaimé launched five fragrances including Éveil, Fleurs d'Été, La Vie en Fleurs and Vermeil.

Bienaimé （ビエナイメ）1935年に調香師Robert Bienaiméよってパリで創設された伝統ある香水ブランド。数十年間忘れられていたブランドは、現ディレクターCécilia Merguiの元、2021年に再び息を吹き返しました。

ブランドの持つ特徴的なアールデコスタイルを育みながら、環境に配慮したビューティブランドを提供したいというセシリアの思いが、ブランドの美学になっています。

当時、現在のプラスチック包装とはかけ離れた容器はすべて耐久性のある素材で作られており、真の芸術作品と考えられていました。そのためパッケージは全て再利用、また詰め替えて長期使用を前提にしています。

ビエナイメは、時代を超越した美しさ、感情を呼び起こす官能、甘いノスタルジアを感じされてくれるはずです。