APERLAE LIVING is a stylish expression of a local approach, revisiting and recreating the Mediterranean way of life.
The brand harmonizes modern age with traditional motifs from the history of where it was born. APERLAE LIVING shares the same name of the ancient city Aperlae located in between Kaş and Kekova, in the city of Antalya, Mediterranean region of Turkey.
The ancient city located on Lycia -which is known as the land of light- has an important place in the history as being the homeland of the glorious Roman Empire. Supposedly, the Gods and Goddesses such as Apollo and Artemis also had lived in the region, nearby the ancient city.
APERLAE LIVING has this magical feel of those ancient times, the Gods and Goddesses, the power of the Roman Empire and most importantly the mystic of ancient Anatolia, which is infused into every bit of the brand.
The brands founder/mother is Asena Sarıbatur. She grew up near the ancient city and learned swimming in the beautiful blue waters of the Eastern Mediterranean when she was only 4. Her love for nature, the sea, and the culture of the region she grew up became an inspirational source throughout her life. And now Asena complements her sense of style and mindset with her love for Aperlae.
The traditional life-style of the Eastern Mediterranean and the minimal and exotic aesthetic rooting from the Mediterranean nature, are at the core of the brand. APERLAE LIVING’s creations are all about sensing the Mother Nature; it’s pure simplicity and uniqueness. The brands variety of products is right at the center of Eastern Mediterranean life and sticks to the ideas of creating through tradition within’ modernity. With an open-minded sense of style APERLAE LIVING supports high-quality production and holds total awareness of the cultural heritage of locality.
APERLAE LIVING is about celebrating life.
ファッションエディターでもあるAsena Sarıbaturがクリエイターとなって誕生したトルコのライフスタイルブランドAperlae Living(アペルラエ リビング)。
ブランドの名前Aperlaeは、トルコの地中海地域アンタルヤ市のカシュとケコバの間に位置する古代都市アペルライからとった名前。
ブランドはパッケージに至るまで古代都市、ローマ神話を連想させる神秘性表現。また、誰にでも愛される爽やかな香りと共に、東地中海の自然に根差した洗礼されたエキゾチックさが溢れています。