Robert Bienaimé, visionary perfumer.

When he created his eponymous brand in 1935, Robert Bienaimé was already a perfumer recognized by his peers for his innate talent and undeniable know-how. A chemist by trade, he was to prove himself one of the most gifted noses of his generation.

It was his meeting in 1909 with Paul Parquet, Master Perfumer, that gave him his vocation. As head of the Houbigant House, Paul Parquet introduced him to the art of perfume and opened the doors to a world he would never leave. Both an artist and a technician, Robert Bienaimé will never stop innovating and enriching the olfactory repertoire of the House of Houbigant with new scents such as Quelques Fleurs, the first true multi-floral bouquet ever created.

When Paul Parquet died in 1916, Robert Bienaimé took over the reins of the Parfumerie Houbigant where he oversaw the creation of new perfumes until 1930. Very involved in the profession, Robert Bienaimé was president of the Syndicat National de la Parfumerie on several occasions between 1923 and 1942. This contemporary of the great names in perfumery was also an expert in cosmetology and developed promising cream formulas. Eager to create his own House, the brand Bienaimé was born in 1935. In his first year, Robert Bienaimé launched five fragrances including Éveil , Fleurs d'Été, La Vie en Fleurs and Vermeil.

Bienaimé A traditional perfume brand founded in Paris in 1935 by perfumer Robert Bienaimé . After decades of being forgotten, the brand has been revived in 2021 under current director Cécilia Mergui .

Cecilia's desire to provide an environmentally friendly beauty brand while nurturing the brand's signature Art Deco style is what informs the brand's aesthetic.

At the time, the containers were all made of durable materials and were considered true works of art, a far cry from today's plastic packaging. Therefore, all packaging is intended to be reused and refilled for long-term use.

Bienaime is sure to evoke a sense of timeless beauty, evocative sensuality and sweet nostalgia.